Suru
7662 Melrose Avenue
Los Angeles, CA (California) 90046-7441
Official Homepage: suru-la.com
Suru at Myspace: myspace.com/suru_la
Suru descriptions:
From thisheartsonfire.com:
It looks like someone took a shop out of Tokyo and dropped it down on Melrose. SURU, co-owned by Joe Hahn (DJ for the band Linkin Park) and Noel Aladadyan, is one of LA's hottest stores.It's a super sleek minimal white shop that carries a rotating line of tees designed every few
months in limited quantities by select artists and designers, as well as a stock of lines like PRPS, Y-3, and the store's own brand aptly named SURU.New for Spring/Summer 2007: Kenzo Minami,
Ju$t Another Rich Kid, Maharishi, and
House 33.
In addition to tees, they carry jeans, toys, and, of course, sneakers.And in true LA style, the roster of celebs sporting tees and other goods from the shop is impressive: from Ashton and Demi to
Dave Navarro and Kanye West, to name just a few.
From Wikipedia:
SURU (which means "hand printed" or "print by hand" in Japanese) is a concept retail store and brand which
focuses on limited edition items including small production run artist driven clothing, import footwear and jeans, rare and hard to find collectable vinyl toys,
as well as paintings and artworks from local and international artists.
The concept retail store and brand is the brainchild of owners Joe Hahn from the rock band Linkin Park
and private investor Noel Aladadyan. Situated on the infamous Melrose Avenue and nestled between Urban Outfitters and Brooklyn Projects, the SURU™
retail experience is inspired by the innovative and minimalistic approach of Japanese retail spaces. Key features of the space includes a ceiling conveyor encased in glass.
From lippedjeans.blogspot.com:
SURU, the brainchild of owners Joe Hahn from Linkin Park and private investor Noel Aladadyan, have earned the likes of Chris Brown & Bow Wow. How do I know? Because me among a couple of others witnessed them with our own eyes shopping in this particular store for about a good 30 minutes, trying on clothes.
From hypebeast.com:
SURU is a new concept store in Los Angeles called. SURU is owned by Mr. Hahn of Linkin Park and Designer Rolland Berry of Colur, RBC and Cicero.
SURU combines the quality of Rolland Berry's clothing and the vision from different artists and brands around the world, both underground and renowned, to bring you clothing, accessories, footwear and collectible toys.
From superfuture.com:
description: owned by joe hahn from the nu metal band linkin park and private investor noel aladadyan suru is a concept retail store and brand which focuses on limited edition items including small production run artist driven clothing, import footwear and jeans, rare and hard to find collectable vinyl toys, as well as paintings and artworks from local and international artists
products: clothing books and vinyl toys. suru, maharishi, kenzo minami, levi's, house33, special needs, triko, the seventh letter, fourth world, han cholo, erostika...much much more! vinyl toys by medicom, secret base, super rad toys, span of sunset and more
clientele: suru is often visited by members of linkin park, jesse, metcalf, everlast, jessica alba, john hensley, and many others
interior: key features of the space includes a ceiling conveyor encased in glass that displays all the great lines that the store offers